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Logtail phenominon7/4/2023 ![]() ![]() If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. You can help adding them by using this form. We have no bibliographic references for this item. It also allows you to accept potential citations to this item that we are uncertain about. ![]() This allows to link your profile to this item. If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. See general information about how to correct material in RePEc.įor technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact. When requesting a correction, please mention this item's handle: RePEc:dar:wpaper:63391. You can help correct errors and omissions. Under those circumstances, niche markets become more important, he added.All material on this site has been provided by the respective publishers and authors. “You don’t have as many albums coming to market that just dominate,” said Geoff Mayfield, director of charts at trade magazine Billboard. In the music business, a hit is also less of a hit these days, now that a vast selection of material is available for downloading. Enter the Internet and a proliferation of cable networks, which left fewer than one out of five households watching the Tuesday night “American Idol,” the top-rated series for 2005-2006. television households tuned into “The Bill Cosby Show,” according to Nielsen Media Research. In some cases, the effect has been quite dramatic.Īs recently as 20 years ago, for example, one out of three U.S. “Sometimes that means from hits to niches, sometimes that means from new releases to back catalog. “Demand is shifting the down the tail,” Anderson said. He argues, however, that the theory applies to numerous other businesses, including appliances, foods, toys and even employment, saying offshoring is “the long tail of labor.” INTERVIEW-Questions for "Long Tail" author Chris AndersonĪnderson initially coined the phrase “long tail” to describe the new economics of media and entertainment. But Anderson notes that more people are dipping into esoteric fare as the Internet and other technology make it easier to find, produce and distribute. The title refers to “long-tailed distribution,” a statistical term describing how a typical demand curve starts with a large “head” - the hits - and trails off into a long “tail” - everything else.Ĭonventional wisdom says that the top 20 percent of a company’s products account for 80 percent of sales. While a cooking program or a nature documentary is unlikely to pose a challenge to “Desperate Housewives,” in the aggregate, niche markets are becoming a force to be reckoned with in a number of industries.Ĭhris Anderson, the editor in chief of Wired Magazine, made these points in an October 2004 article for his magazine and expanded them into a book, “The Long Tail,” published in July. TV show “Desperate Housewives” may be dying to discuss last night’s episode, but the odds are that their friends and co-workers watched something else.Īs technology makes production, storage and distribution of entertainment easier, choices are abounding, and so are audiences for alternatives to hit TV shows - and songs, books or movies. ![]() NEW YORK, Dec 11 (Reuters) - Fans of the popular U.S. ![]()
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